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Andrew Duffy

Emerging Tech

Sunday, September 25

Emerging Tech: Recipes for Success: How restaurant leaders can use gamification to motivate & inspire frontline talent 

Andrew Duffy is a behavioral economist and Co-Founder & CEO of SparkPlug, a sales enablement platform for frontline retail and food-service employees in brick & mortar businesses.

Prior to founding SparkPlug, Andrew led the Disruption Lab at Bridgewater Associates, the world’s largest hedge-fund. At Bridgewater, Andrew focused on emerging markets and worked alongside renowned investor Ray Dalio to implement investment theses based on research into human behavior.

Andrew is one of the world’s foremost experts on consumer psychology and point-of-purchase decision-making. With a focus on experiential retail and talent-optimization, Andrew regularly consults with Fortune 500 businesses on implementing strategies to harness the influence of their in-store sales teams.

Andrew’s startup SparkPlug has been recognized as one of the most innovative companies disrupting retail and he has been featured by various publications and academic journals as an authority on the rapidly-changing economic landscape of capital vs. labor as well as the critical role of frontline workers in the post-COVID era.

Andrew holds an honors degree in economics and clinical psychology from Harvard University and enjoys surfing, rock-climbing, and skydiving.


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